Tuesday, August 9, 2011

Misuse of Scientific Research in Health and Fitness Marketing



It can be very difficult to separate quality sources of health and fitness information in a misleading or false information used to manipulate or product promotion. One of the primary reasons is the source of quality information and resources, and moderate use of scientific data to their information come across as more credible or factual.

Scientific studies are very useful for supporting or refuting the theory claims, but they are also problematic, because data can be easily manipulated by anyone who wants to use the information for personal gain. Data manipulation has become widespread in all areas, but it seems especially prevalent in the health and fitness, because scientific claims are effective for promoting and selling products such as exercise, supplements, and diet programs.

Even when scientific data is presented accurately, marketers still make false claims that are not supported by the studies suggest. Sometimes this is done intentionally, but it also happens because people citing studies often do not understand the research or even basic scientific methodology. Surprisingly, it is more common than you would believe and it happens in all forms of media.

As a result, scientific studies end up being used to promote ideas and products that are never supported or even saying the original investigation. Another problem is the person giving the scientific data can form their own conclusions from the data, even if they are in direct conflict with those of the original istraživača.Činjenica is that whenever the scientific data presented do not necessarily have all the information you need.

Of course, when companies use scientific information in advertisements, they just show the information that supports their products or services and any contradictory data kept. People realize this happens, but seeing or hearing of scientific data continue to affect the way we think about things, because scientific information is thought of as more fact than other information. In many ways this is true, but only if the information is presented fairly and accurately.

The simple truth is you can find scientific data to support virtually any product or point of view, especially if you are concerned about maintaining data integrity. Some companies even hire special investigators to conduct studies that will support their products. In these situations, researchers are motivated to produce certain results, so that the survey is biased and often inaccurate.

research is critical for the advancement of knowledge, but you really have to watch out for questionable how many health and fitness companies use this information. For example, advertisements often make statements such as "a group of products with improved three times more than the group using the product B," but changes in both groups may be so small that they are inconsistent. Therefore, the fact that one group improved more than others suggests that the product was better than product B, but the information is presented in the way you think it is.

This is just one of many examples of how scientific information is being misused in health and fitness, and reinforces the point that should not automatically accept the scientific data as fact, especially when part of an ad or presentation. If you are interested in a product, it is best to look at some information on your own, ideally from sources other than a company that sells the product. If you agree with the other sources of initial information, then you can be sure that the science is sound and not just another case of data manipulation.

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